This TV commercial was produced as part of a major national launch campaign for FIMBank's Easisave online savings product. The campaign also included radio, billboards, bus shelters, newspaper and magazine advertising and PR.
The campaign was entrusted to the integrated communications agency, Media Consulta, with whom Mark Warner is head of creative.
FIMBank is an international trade finance bank with its headquarters in Malta.
Agency: Media Consulta, Malta Ltd.
Concept / Director: Mark Warner
Production Company: Legwork Productions
DoP / Editor: Carmel Bruno
After Effects: Paul Camilleri
This video can also be viewed on YouTube.