As the summer winds down, is 3D doing the same?

Here's an excellent article about the trends for 2D vs 3D. Well worth a read.

All aboard the 3D bandwagon!

Who needs a story when you've got a pair of these?

As I set out to write this, I think to myself; 'Is it a coincidence that the number 3 key on my keyboard is also the key for the £ symbol?' 3D or £D?


It seems that more and more ‘big’ movies are being made to cater for the new 3D fad. Or, at least I hope it is a fad and not something to stay and increase. In my opinion, on the whole 3D is a cheap side-show gimmick and its spectacle (if you want to call it that) detracts from the emphasis of the elements of a film that really matter... story, characters and theme. And anybody that says that these things don’t matter in a mainstream movie clearly hasn’t seen Insomnia (flawed as it might have been) and Toy Story 3 (yes I know... but that was a 3D movie that bucked the trend as a solitary beacon). Actually, the 3D element in Toy Story 3 was completely pointless to me. 3D doesn’t make a film immersive... story, character and theme does that in a much more clever, subtle and effective way.